The IFTF, based here in Silicon Valley, was "Founded in 1968 by a group of former RAND Corporation researchers with a grant from the Ford Foundation to take leading-edge research methodologies into the public and business sectors, the IFTF is committed to building the future by understanding it deeply."
And the "Future of Persuasion" as Persuasion? Persuasive Tech has been around for a few years now, spawning whole "Persuasive" conferences, where Wikipedia cites Fogg (2002) as Persuasive Technology being "technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion".
For more, search for the #FoPersuasion tag on Twitter or other social media, and follow for more news at the IFTF Twitter/web feeds.
There were panels on Healthcare and Persuasive Tech, from GlowCaps that increase pill adherence from 70% to 95% with a "one pixel browser" to ARG game designer Jane McGonigal (recent work, Evoke), from advertising folk and Interscope meets MickeyDs to Dean Eckles, UCSD SMART and BJ Fogg on his theoretical models for behavior change.
I'll end now with some re-tweets from the stream, made public with a projected ParaTweet display:
@kazchi: Games are the most elevated form of investigation- Einstein - think about it #fopersuasion
@1wu: OH "this is a Wookie in Star Wars Galaxy. He was my PhD student..." #onlyslightlyoutofcontext #FoPersuasion
@nitya: #tocheckout RT @mencarna Health Habits Coach for Facebook out of @bjfogg's Stanford lab http://bit.ly/dg9VTq (expand) #FoPersuasion via @accarmichael
RT @accarmichael: GlowCaps from Vitality - embedded sensors in pill bottles remind you to take your meds http://www.vitality.net/
RT @mencarna: Great to see VR finally being taken seriously and broadly deployed in heath: B.Wiederhold treating PTSD, TBI, phobias, obesity #fopersuasion
@kazchi: MS Project Natal will scan ur body & create avatar w same body type- what if u want to have a thinner avatar?