the Future of Persuasion at the IFTF

I was honored today to briefly present a short class project (BJ Fogg's CS377v) at the "Future of Persuasion" conference organized by the IFTF, the Institute for the Future. #FoPersuasion

The IFTF, based here in Silicon Valley, was "Founded in 1968 by a group of former RAND Corporation researchers with a grant from the Ford Foundation to take leading-edge research methodologies into the public and business sectors, the IFTF is committed to building the future by understanding it deeply."

Quadrus

And the "Future of Persuasion" as Persuasion? Persuasive Tech has been around for a few years now, spawning whole "Persuasive" conferences, where Wikipedia cites Fogg (2002) as Persuasive Technology being "technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion".

With representatives from "Kraft Foods, Humana, entrepreneurs, academics taking leave2 work@ Facebook, Gov't, boing^2, SAP..The complexities of the SValley ecosphere" were in full-effect.

For more, search for the #FoPersuasion tag on Twitter or other social media, and follow for more news at the IFTF Twitter/web feeds.

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There were panels on Healthcare and Persuasive Tech, from GlowCaps that increase pill adherence from 70% to 95% with a "one pixel browser" to ARG game designer Jane McGonigal (recent work, Evoke), from advertising folk and Interscope meets MickeyDs to Dean Eckles, UCSD SMART and BJ Fogg on his theoretical models for behavior change.

I'll end now with some re-tweets from the stream, made public with a projected ParaTweet display:

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@samin: RT @guerillafutures: RT @kchanasyk: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” ~Aristotle (mostly) #fopersuasion

@kazchi: Games are the most elevated form of investigation- Einstein - think about it #fopersuasion

@1wu: OH "this is a Wookie in Star Wars Galaxy. He was my PhD student..." #onlyslightlyoutofcontext #FoPersuasion

@nitya: #tocheckout RT @mencarna Health Habits Coach for Facebook out of @bjfogg's Stanford lab http://bit.ly/dg9VTq (expand) #FoPersuasion via @accarmichael

 
@kxande2 I never realized how many people wanted to control my behavior, esp by having me do it for them, until this conference #fopersuasion

@1wu: RT JasonTester "the future needs us to change our behaviors today" #FoPersuasion "human-future ixn" reminds me of Dourish's ubicomp paper

@kxande2: If healthcare is like seat belts, should we legislate a safer environment by removing many dangerous foods, Fritolay? Kraft?

RT @accarmichael: GlowCaps from Vitality - embedded sensors in pill bottles remind you to take your meds http://www.vitality.net/

RT @mencarna: Great to see VR finally being taken seriously and broadly deployed in heath: B.Wiederhold treating PTSD, TBI, phobias, obesity #fopersuasion

TH2010B: RT @1wu: design pattern for persuasion: escalating calls for action (texts/calls come last) #FoPersuasion #Vitality #iftf

@kazchi: MS Project Natal will scan ur body & create avatar w same body type- what if u want to have a thinner avatar?

@1wu: Have you nudged someone lately? The Power of a Gentle Nudge to Help Exercise http://on.wsj.com/94wQkO #FoPersuasion #iftf (via @HealthConvo

*nudge*

FoPersuasion

 

Comments

[GalenBanks31]

Maybe twitter is a possibility